Since this is supposed to be design process based on other people knowledge – I picked up an article I read a couple of months ago. I read design blogs even though I normally do not do any design, maybe all this reading might prove useful.
With the help of this comprehensive guide it was fairly easy to choose green for agurk. Not only because agurk is cucumber in Norwegian and a cucumber is green. Green is the color of harmony, nature, healing, life, food and health. These keywords couldn’t be better at describing just what I intend with this site.
I also picked grey - giving the sense of seriousness, conservatism and traditionalism. This seems to fit the theme for both sites.
Red/Gray would be nice to work with, but since I already picked green the red/green combination would make it a bit to much Christmas all year round.
The meaning of purple is royalty and death, not quite the feel I want for a professional related blog.
Orange is connected with cheap goods and Halloween in the USA?
Yellow means happiness, hope, joy, cowardice, hazards, weakness. I use a little personal experience and rule yellow out since it reminds me of fast food.
Blue seems to be the only right brain choice one could do. Blue it is, we just ignore it meaning sadness. The other meanings sounds good: Conservative, bridal tradition, corporate, “something blue”.
Letting the visual design be so strong that it doesn’t need enhancement of color clues – then letting color further bring the focus to the next level.
Reading this article also made me include white in the color scheme – to have real contrast for text.
I decided on green and blue in the scheme and using the tool suggested in “Contrast is king” article I had a shot at combining these colors in an analogic color scheme, using the color scheme designer. A choose an analogic color scheme since it was the only one possible to fit both blue and green in the same scheme.